Branding: Eurobeaters
Using personal experience, I created a brand called Eurobeaters that showcases my interest in cars and 90’s Japanese automotive style. In doing so, I am able to exercise various skills : Art direction, brand identity, design deliverables, Photo and video creation for social media outlets.
All images & footage were taken by Darren using a Canon 5D mkII.
Programs Used
Adobe Photoshop
Adobe Lightroom Classic
Adobe Premiere Pro
Adobe Illustrator
Logo
The three logos above show the evolution of the branding over time. The last logo being the current iteration.
posters
For Eurobeaters I drew inspiration from 90’s Japanese tuner magazines like Option2 and Carboy.
VIDEO STYLE
Eurobeaters being a brand that I have created, I am able to freely direct and put together my own films to expand the brand identity.
